WHITE: Well, you’re getting more competition all the time, of course. New companies keep coming into the superhero field all the time. There are the Tower people … and Harvey Comics … Those are the most flagrant imitators. How do you feel in general about the imitators?
LEE: I wish they would peddle their papers elsewhere. The flattery kick — we’ve gotten over that years ago. We realize that we are rather popular now. We appreciate it. But the thing that bothers me … corny as it may sound … We really are trying to make comics as good as comic can be made. We’re trying to elevate the medium. We’re trying to make them as respectable as possible. We … our goal is that someday an intelligent adult would not be embarrassed to walk down the street with a comic magazine. I don’t know whether we can ever bring this off, but it’s something to shoot for. At any rate, we try to do this. Now when other companies come out, and they try to make their books seem like our book as if they’re all in the same class, the same milieu … and yet the quality is inferior, the art is inferior, the writing is inferior, the plotting is inferior. I feel this does nothing but hurt us. The adults who don’t read comics, but who … whose youngsters try to convince them that comics are really pretty good. You know, who may read ours and like them, say “Why don’t you read one? They’re really good.” And the people who are uninitiated but who have heard about comic and might want to pick up one of those imitations, look at them and say, “Aw, I knew it That fellow who told me comics are good is really an idiot. They’re as bad as they ever were.” In this way, I think we can be hurt by imitators.