Q: what mistakes or ‘traps’ should a young designer avoid when working on an identity system?
MB: well, to use the same analogy, a lot of people like to design rocket ships. it’s just more fun and glamorous! a launch pad is boring by comparison. the biggest challenge is to really slow down and think through the problem. why is this identity system necessary? what is it supposed to accomplish? who is going to implement it? who is the audience, and what are they supposed to get from it?
when I was starting out, I used to think that I was the audience, and the goal was to please myself. then I got some experience and realized that the client was the audience, and the goal was to please them. of course, both of these things are sort of true, but basically wrong. I finally realized that the real audience were the people out there in the real world who were going to be stuck with whatever it was I was designing. a lot of time there is no one to speak for those people during the design process. the more you can be their advocate, the better the design will be. that’s not just the goal of identity design, but design period.
the biggest trap is to believe the brief you’re given is the whole story. it never is, and I repeat, never the whole story. moreover, the part that no one has thought to tell you up front is often the most important thing you need to know. don’t worry, it will come out eventually, usually when your first idea is being rejected. it’s important to keep an open mind when you’re presenting design work. don’t assume you know it all, just shut up and listen.
Source : https://www.designboom.com/design/michael-bierut-interview/
Q: How do you clear away — this is almost an organizational question, but it’s an essential question, and in any creative enterprise — clear away the — forgive me — the crap of everyday concerns and meetings that are of modest interest, et cetera, and think down the line in essential ways. How do you organize that? How did you figure out how to do it in your place of work?
IVE: Well, I — I — I mean, this — this is something very literally I had the most wonderful teacher in Steve, and I have never — I have never met anybody with his focus. And the — the — the efforts — its not you decide to be focused one month and you strung (ph) along, but the hourly, the daily extraordinary effort that it takes to focus.
And I remember sort of early on when we were working, and he was saying that, Jony, you have to understand there are measures of focus, and one of them is how often you say no. And we — we got into this incredibly patronizing deal where he would ask me how often I said no, and I would make stuff up, and one night — no, that’s not quite true. I didn’t make it up, but I wasn’t interested in doing something. So to say no was — was without great sacrifice.
source : https://9to5mac.com/2017/10/06/jony-ive-new-yorker-techfest-live/
Q: How has design changed in the last 50 years?
image source : internet
Dieter Rams: What I am especially bothered by today is that, particularly in the media, design is being used as a ‘lifestyle asset.’ I’m bothered by the arbitrariness and the thoughtlessness with which many things are produced and brought to the market. There are so many unnecessary things we produce, not only in the sector of consumer goods, but also in architecture, in advertising. We have too many unnecessary things everywhere. And I would even go as far as to describe this as inhumane. That is the situation today. But actually, it has always been a problem.
We need to deal with our resources differently, in terms of how we waste things. We have to move away from the throwaway habit. Things can, and must, last longer. They must be designed so that they can be reused. We need to take more care of our environment. That means not only our personal environment but also our cities and our resources. That is the future of design, to take more care of these basic elements. Otherwise I’m not sure what the future of our planet will be. So designers have to take on that responsibility, and to do so we need more support from government. We need political support to solve the problems with our environment and how we should shape our cities. As designers, we shouldn’t be doing this for ourselves, but for our community. And the community needs support, not only to interact with each other democratically, but it also needs support to live democratically.
source : https://www.fastcodesign.com/3043815/dieter-rams-if-i-could-do-it-again-i-would-not-want-to-be-a-designer